Amazon apologizes after trying to get fishmonger to drop ‘first day’ ad
Robin Moxon, owner of four shops and a fish den in London, received an email from lawyers acting on behalf of the online retail giant asking that references to the ‘day one’ boat fish be “Removed” from its website.
Amazon apologized after sending a legal notice to a fishmonger demanding that its chain of stores stop advertising boat fish “on day one.”
Robin Moxon, owner of four shops and a fish den in London, received an email from lawyers acting on behalf of the online retail giant asking that references to the ‘day one’ boat fish be âTakenâ from Moxon’s website to prevent buyers from making mistakes. for an Amazon offer.
Following the request to remove the wording, the street vendor said he telephoned lawyers for Morgan, Lewis & Bockius and explained that the term had been used by fish vendors for “hundreds of years”.
The response has since prompted an apology from Amazon and legal practice.
The US-based company, Amazon, has registered âPrime Day,â which is its tagline for an annual two-day event of offers and deals for its Prime members, as a brand.
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But Mr Moxon, of Wandsworth, said the “first day” catch was a “nice and neat little phrase” the fishmongers used to advertise that she had top quality fish in stock – like turbot, catfish and Dover sole – purchased from trawlers that fish sustainably for no more than one day at a time.
Despite the online retailer’s setback, Mr Moxon called Amazon’s attempt to stifle the use of the “first day” brand as “heavy” and said the phrase had been popular among fishmongers before the boss of billionaire Jeff Bezos “was a glint in his mother’s eye.”
âBasically, I said to them, ‘Are you taking the ***?’,â He said, recalling his conversation with the Amazon reps.
“This phrase has been used by many people probably for hundreds of years, and I have used it regularly for 30 years.
This phrase was probably well used before Amazon existed in this country and before Jeff Bezos was a glint in his mother’s eyes.
“I have used it and will always use it, and I don’t see how it can affect their business. It was heavy and offensive.”
According to an email seen by the PA news agency, Amazon lawyers wrote to Moxon’s on June 21 – the start of its Prime Day sales – expressing “concern” that consumers were “very susceptible. to assume that a ‘Prime Day’ sales event / advertisement coinciding with Amazon Prime Day is offered in association with Amazon when this is not the case.
The lawyers said, âAmazon appreciates your enthusiasm for its Prime Day; however, they want to ensure that Prime Day brands are not used in this way or by other brands.
“If we can get the Prime Day references on your website and anywhere else on your social media accounts where they may exist, extracted, and your assurances of the above, we can consider this matter closed.”
After a phone conversation with Mr Moxon, the company sent a second email later today apologizing “for any inconvenience” after “clarifying the root of the term” first day boat “in the context of the fishing industry “.
An Amazon spokesperson said: “This email was sent in error and we apologize for the inconvenience.”